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New S/S collection 2019 - Out now

02-04-2019

Sunglasses come in handy whenever and wherever you go. A low winter sun while driving your car – out with the glasses. Sharp early spring sunlight that peeks through the clouds – out with the glasses. Sipping a drink in the sunshine on a covered terrace — out with the glasses. Walking along the beach, face towards the sun — again, out come the glasses.

Enough reasons for Johnny Loco to introduce its new sunglass collection - S/S 2019. This year, we renewed four of our classic shapes, gave them a new fit and picked out contemporary colors. So, say hi (again) to Biff, Wanda, Don Vito and Frances! And that’s not all. We also added two new frames named Buckley and Truman. A total of six new frames, available in four colors per frame, makes 24 new combinations. And as always, handcrafted in Portugal from the highest quality Italian cellulose acetate.

Our inspiration

Johnny Loco names its models after famous movie characters that personify the atmosphere and the style of these movies, and capture their spirit in time. A huge source of inspiration which you find back in all our eyewear. Also, we see present-day society combine styles from different eras. From the 30’s up to the 00’s. That made us develop these 24 new combinations, inspired by now & then. So, there's always a frame that matches your face and style.

The look & quality you expect

You may recognize some colors, like Beer Bottle Green and Flamingo Pink. The Sonny and the Frank Jr. are already available in these young and popular colors. The new Don Vito (named after the mafia boss in The Godfather, 1972) is now also available in Beer Bottle Green. The Buckley (named after Tom Buckley in Their Finest, 2016) is available in both Beer Bottle Green and Flamingo Pink.

 

Johnny Loco doesn’t settle for less than the best. That’s why all Johnny Loco Eyewear is artisanal handmade by our factory in Portugal with the finest handmade Italian cellulose acetate from Mazzucchelli. And all lenses have 100% UV protection in category 3.

The collection is now available online. For each iconic style and exclusive colorway there are very limited numbers. So act fast.

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