Our 20th anniversary introductions
To mark our milestone anniversary, we’re unveiling exclusive collaborations and unique products that elevate the Johnny Loco brand to new heights. Adding a distinctive flair to this special year, we’ve designed a 20th anniversary logo and chosen Emerald Green as the signature color for our communications.
Collab with Ace Hub
Because celebrating together is much more fun, we’re teaming up with Ace Hub for an extraordinary partnership, releasing a limited shoe collection. In addition to shoes, this collaboration includes an exclusive eyewear collection that blends the best of both brands: design, functionality and a touch of retro charm. The collab will be accompanied by a launch campaign set to premiere at Spring time.
from italy
A Timeless Collection of Vintage Fabrics
One of the highlights of this celebration is our high-end jacket collection, crafted in Italy. Each piece in this line is meticulously designed using vintage fabrics sourced from high-fashion brands. This makes every jacket unique, reflecting our commitment to sustainability, quality and authenticity. The launch is expected by the end of Summer, offering you the chance to own a unique Johnny Loco item.
Goggles for the Modern Winter Sports Enthusiasts
For the adventurers, we’re launching Johnny Loco ski and snowboard goggles. These active glasses are designed for both style and functionality, ensuring not only excellent visibility on the slopes but also a fantastic appearance. The Johnny Loco goggles are expected in October 2025.