Johnny Loco celebrates 20 Years of creativity, style and originality
This year, Johnny Loco turned 20 and we’re not letting this milestone pass unnoticed. This special anniversary marks two decades of craftsmanship, design and celebrating a unique lifestyle that first inspired us on an abandoned platform in Barcelona back in 2005. On this page we take you through 20 years of Johnny Loco.
ORIGINS AND VISION
Johnny Loco was founded by Frank Spackler in 2005 in Amsterdam. Frank still owns and runs the company and after 20 years he still has the same vision: Johnny Loco is here to create quality products that contribute to the feeling of everyday happiness.
"Cheers to Johnny Loco!" - Frank Spackler
Johnny Loco was founded in Amsterdam
In 2005, Johnny Loco was founded in Amsterdam. Inspired by the heart and soul of a unique personality, the brand began its journey near Amsterdam's Leidseplein, with a vision to blend timeless design with innovative craftsmanship.
First international photoshoot in cape town, south africa
Johnny Loco embarked on its first international photoshoot in the stunning landscapes of Cape Town, South Africa. Against the backdrop of breathtaking coastlines and vibrant cityscapes, we created our first worldwide campaign.
Our collab with klm was a big hit
Together with the well known Dutch carrier KLM, we created the Johnny Loco X KLM Beach Cruiser and Cargo Cruiser. Today, these bicycles are still visible in streets around the world. The KLM collab gave us a great boost back in 2009.
Start johnny loco's eyewear division
In 2010, Johnny Loco expanded its creative vision with the introduction of its eyewear division. Combining timeless aesthetics with superior craftsmanship. Fifteen years later we've designed and produced over 30 collections.
Opening first brandstore in amsterdam
We celebrated a major milestone with the opening of our first brandstore in Amsterdam. Nestled in the 'Jordaan' the store offered a curated experience, showcasing the full range of Johnny Loco products.
opening first johnny loco design hub amsterdam
Johnny Loco unveiled its first Design Hub in Amsterdam, a creative space dedicated to innovation and collaboration. Serving as the heartbeat of our brands design process.
Our 'moments in time and space party' in amsterdam
In 2019, we hosted our unforgettable Moments in Time and Space Party in Amsterdam. It was an evening where friends, creativity and timeless design came together under one roof. With music, laughter, and stories shared, we celebrated our journey so far.
together with our dedicated team we got through covid-19
In these times we stood together with our dedicated team, navigating through everything with a lot of uncertainty. With support for one another, we adapted and kept moving forward. It was a year that tested us, but we made it through with our whole team.
we partnered up with carl zeiss vision
We elevated our commitment to craftsmanship and innovation by partnering with Carl Zeiss Vision, a world leader in optical excellence. This collaboration allowed us to combine timeless Johnny Loco design with the unparalleled quality and precision of Zeiss lenses.
Opening first flagship store in the hague
In 2023, Johnny Loco reached another milestone with the opening of its first flagship store in The Hague. This iconic location showcased our brands full collection in a relaxed way. We've truly created a Johnny Loco experience.
Launch topnotch B2B portal for dealers & opticians
Johnny Loco elevated its service to dealers and opticians with the launch of a state-of-the-art B2B portal. This platform streamlined ordering, showcased the latest collections and provided valuable resources, making it easier than ever for partners to collaborate with our brand.
johnny loco celebrates his 20th anniversary
This year, Johnny Loco marks two decades of design, innovation and adventure. From its humble beginnings in Amsterdam to becoming a globally recognized brand, this milestone celebrates 20 years of creativity and craftsmanship. Here’s to the next chapter!
Our collabs over the years
Over the years, Johnny Loco has built a legacy of creativity and innovation through remarkable collaborations with some of the worlds most respected brands. From eyewear to bicycles, every partnership reflects our passion for timeless design and quality craftsmanship. As we mark our 20th anniversary, we continue this tradition with exciting new projects, bringing the Johnny Loco spirit to fresh audiences while staying true to our roots.
an international collab
We teamed up with Levi's and created a special Johnny Loco x Levi's bike. From The Netherlands to Dubai, this collab went international. Designed for those who value authenticity and style, this partnership was a perfect fusion of functionality and fashion.
A local collab
Johnny Loco and Van Gils joined forces to celebrate craftsmanship and sophistication in a unique collaboration. Known for their impeccably tailored suits, Van Gils brought a refined touch to Johnny Loco's design ethos.
a custom made collab
In collaboration with Wonderwoods, the innovative green building concept in Utrecht, Johnny Loco has designed custom-made cargo bikes that embodied sustainability and forward-thinking design.
20 years
Trade shows around the globe
Johnny Loco has proudly showcased its passion for design and innovation at trade shows across the globe in the last 20 years. From Milan and Paris to dynamic fairs in Berlin and Las Vegas. Our presence at international fairs has connected us with style and quality enthusiasts from all corners of the world.
Cinema Show time
We were in the movies
In 2017, Johnny Loco made its big-screen debut in the Dutch romantic comedy Voor Elkaar Gemaakt. Our eyewear, bicycles and watches were proudly featured in this heartwarming story, adding a touch of timeless style to the characters’ journeys.
all designs were made by our team
Every design begins and ends with our dedicated team. From the initial sketch to the final detail, we handle every step of the development process ourselves. Some Johnny Loco items are created and produced for sale, while others become masterpieces displayed in our store for all to admire.
Our first regular E-Bike
Our swiss made watch
we loved to
bring our ideas to life
In our Design Hub, we've brought countless ideas to life, crafting unique samples along the way. While this bike was never mass-produced or included in our final collections, it remains a true delight to behold.
an iconic sample
One of our most special ones
With only one in existence, this cruiser is one of the most special Johnny Loco samples ever built. Its a piece for our private collection. This bike weighs over 30 kg. A rare gem, built to last and impossible to forget.
a big fan of sports
Over the years, we've got inspired by the energy and elegance of sports like surfing and padel. These activities embody freedom, precision and a love for the outdoors. Values that resonate with Johnny Loco's lifestyle.
surfcamps in europe
Every adventure starts with the right ride. That’s why our iconic beach cruisers have become a trusted companion during surfcamps in several European countries. Whether it’s gliding down sandy paths or cruising along the coastline, our bikes embodied the spirit of freedom and the laidback surfstyle.
our team loves it
We embrace the fast-paced, social and stylish nature of padel. It’s more than a sport and many of the Johnny Loco team members loved to play this sport over the last couple of years after being at the office.
To celebrate our 20th anniversary, we are introducing exclusive collaborations and unique new products, which take our iconic and distinctive style to new heights. Read all about it.